{"id":1391,"date":"2023-05-12T11:08:39","date_gmt":"2023-05-12T11:08:39","guid":{"rendered":"https:\/\/numerique.vamtam.com\/?p=1391"},"modified":"2025-11-07T09:27:02","modified_gmt":"2025-11-07T09:27:02","slug":"the-evolution-of-live-stream-content-and-short-form-video-a-look-at-the-tiktok-revolution","status":"publish","type":"post","link":"https:\/\/pubchrono.com\/?p=1391","title":{"rendered":"The evolution of live-stream content and short-form video: a look at the TikTok revolution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1391\" class=\"elementor elementor-1391\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e77b6dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e77b6dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edf64b4\" data-id=\"edf64b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b289277 elementor-widget elementor-widget-text-editor\" data-id=\"b289277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"281\" data-end=\"568\">\u00catre visible dans le <strong data-start=\"302\" data-end=\"326\">Top 3 de Google Maps<\/strong> est aujourd\u2019hui un levier commercial extr\u00eamement puissant. Les entreprises positionn\u00e9es dans le <em data-start=\"423\" data-end=\"435\">Local Pack<\/em> captent la majorit\u00e9 des clics, des appels et des demandes de devis \u2014 avant m\u00eame que l\u2019utilisateur ne consulte les sites concurrents.<\/p><p data-start=\"570\" data-end=\"670\">Mais pour atteindre et maintenir ces positions strat\u00e9giques, trois \u00e9l\u00e9ments jouent un r\u00f4le central :<\/p><ul data-start=\"672\" data-end=\"746\"><li data-start=\"672\" data-end=\"699\"><p data-start=\"674\" data-end=\"699\"><strong data-start=\"674\" data-end=\"699\">Les Citations Locales<\/strong><\/p><\/li><li data-start=\"700\" data-end=\"719\"><p data-start=\"702\" data-end=\"719\"><strong data-start=\"702\" data-end=\"719\">Les Backlinks<\/strong><\/p><\/li><li data-start=\"720\" data-end=\"746\"><p data-start=\"722\" data-end=\"746\"><strong data-start=\"722\" data-end=\"746\">Les Social Bookmarks<\/strong><\/p><\/li><\/ul><p data-start=\"748\" data-end=\"1034\">Dans cet article, nous allons expliquer clairement le r\u00f4le de chacun, pourquoi ils sont indispensables, et comment il est possible de <strong data-start=\"882\" data-end=\"926\">d\u00e9ployer des strat\u00e9gies \u00e0 grande \u00e9chelle<\/strong>, allant jusqu\u2019\u00e0 <strong data-start=\"943\" data-end=\"964\">95 000+ citations<\/strong> et <strong data-start=\"968\" data-end=\"989\">10 000+ backlinks<\/strong> pour dominer un march\u00e9 local ou multi-local.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7530c elementor-widget elementor-widget-heading\" data-id=\"ec7530c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Qu\u2019est-ce qu\u2019une Citation Locale ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf791a2 elementor-widget elementor-widget-text-editor\" data-id=\"bf791a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1087\" data-end=\"1212\">Une <strong data-start=\"1091\" data-end=\"1110\">citation locale<\/strong> est toute mention de votre <strong data-start=\"1138\" data-end=\"1183\">Nom, Adresse et Num\u00e9ro de t\u00e9l\u00e9phone (NAP)<\/strong> sur internet.<br data-start=\"1197\" data-end=\"1200\" \/>Exemples :<\/p><ul data-start=\"1213\" data-end=\"1352\"><li data-start=\"1213\" data-end=\"1238\"><p data-start=\"1215\" data-end=\"1238\">Annuaire d\u2019entreprise<\/p><\/li><li data-start=\"1239\" data-end=\"1263\"><p data-start=\"1241\" data-end=\"1263\">Fiche artisan locale<\/p><\/li><li data-start=\"1264\" data-end=\"1313\"><p data-start=\"1266\" data-end=\"1313\">Portails de services ou forums professionnels<\/p><\/li><li data-start=\"1314\" data-end=\"1352\"><p data-start=\"1316\" data-end=\"1352\">R\u00e9pertoires sp\u00e9cialis\u00e9s par m\u00e9tier<\/p><\/li><\/ul><h3 data-start=\"1354\" data-end=\"1403\"><strong data-start=\"1358\" data-end=\"1403\">Pourquoi les citations sont importantes ?<\/strong><\/h3><ul data-start=\"1405\" data-end=\"1695\"><li data-start=\"1405\" data-end=\"1467\"><p data-start=\"1407\" data-end=\"1467\">Elles <strong data-start=\"1413\" data-end=\"1446\">confirment l\u2019existence r\u00e9elle<\/strong> de votre entreprise.<\/p><\/li><li data-start=\"1468\" data-end=\"1548\"><p data-start=\"1470\" data-end=\"1548\">Elles <strong data-start=\"1476\" data-end=\"1503\">renforcent la coh\u00e9rence<\/strong> et la fiabilit\u00e9 de vos informations locales.<\/p><\/li><li data-start=\"1549\" data-end=\"1695\"><p data-start=\"1551\" data-end=\"1695\">Plus elles sont <strong data-start=\"1567\" data-end=\"1581\">nombreuses<\/strong>, <strong data-start=\"1583\" data-end=\"1597\">coh\u00e9rentes<\/strong> et <strong data-start=\"1601\" data-end=\"1614\">r\u00e9parties<\/strong>, plus Google vous consid\u00e8re comme <strong data-start=\"1649\" data-end=\"1694\">l\u2019entreprise de r\u00e9f\u00e9rence dans votre zone<\/strong>.<\/p><\/li><\/ul><blockquote data-start=\"1697\" data-end=\"1771\"><p data-start=\"1699\" data-end=\"1771\"><strong data-start=\"1699\" data-end=\"1771\">Plus de citations = plus de confiance = meilleure visibilit\u00e9 locale.<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df34ff1 elementor-widget elementor-widget-heading\" data-id=\"df34ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Les Backlinks : L\u2019Autorit\u00e9 \u00e0 Travers les Liens<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5635662 elementor-widget elementor-widget-text-editor\" data-id=\"5635662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1836\" data-end=\"1920\">Un <strong data-start=\"1839\" data-end=\"1851\">backlink<\/strong> est un lien provenant d\u2019un autre site web qui renvoie vers le v\u00f4tre.<\/p><h3 data-start=\"1922\" data-end=\"1967\"><strong data-start=\"1926\" data-end=\"1967\">Pourquoi Google adore les backlinks ?<\/strong><\/h3><p data-start=\"1969\" data-end=\"2154\">Parce qu\u2019il s\u2019agit d\u2019un vote de confiance.<br data-start=\"2011\" data-end=\"2014\" \/>Si votre entreprise est mentionn\u00e9e sur des sites de qualit\u00e9, Google estime que votre activit\u00e9 est <strong data-start=\"2112\" data-end=\"2153\">cr\u00e9dible et m\u00e9rite d\u2019\u00eatre recommand\u00e9e<\/strong>.<\/p><h3 data-start=\"2156\" data-end=\"2216\"><strong data-start=\"2160\" data-end=\"2216\">Les meilleurs types de backlinks pour le SEO local :<\/strong><\/h3><ul data-start=\"2218\" data-end=\"2354\"><li data-start=\"2218\" data-end=\"2244\"><p data-start=\"2220\" data-end=\"2244\">Articles de blogs locaux<\/p><\/li><li data-start=\"2245\" data-end=\"2278\"><p data-start=\"2247\" data-end=\"2278\">Communiqu\u00e9s de presse r\u00e9gionaux<\/p><\/li><li data-start=\"2279\" data-end=\"2315\"><p data-start=\"2281\" data-end=\"2315\">R\u00e9pertoires professionnels r\u00e9put\u00e9s<\/p><\/li><li data-start=\"2316\" data-end=\"2354\"><p data-start=\"2318\" data-end=\"2354\">Partenariats ou associations m\u00e9tiers<\/p><\/li><\/ul><p data-start=\"2356\" data-end=\"2523\">Plus les backlinks proviennent de <strong data-start=\"2390\" data-end=\"2429\">sites fiables, pertinents et vari\u00e9s<\/strong>, plus votre <strong data-start=\"2442\" data-end=\"2470\">autorit\u00e9 de domaine (DA)<\/strong> augmente \u2014 ce qui am\u00e9liore <strong data-start=\"2498\" data-end=\"2522\">votre positionnement<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e05d437 elementor-widget elementor-widget-image\" data-id=\"e05d437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1686\" height=\"946\" src=\"https:\/\/pubchrono.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-6600\" alt=\"\" srcset=\"https:\/\/pubchrono.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy.jpg 1686w, https:\/\/pubchrono.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy-300x168.jpg 300w, https:\/\/pubchrono.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy-1024x575.jpg 1024w, https:\/\/pubchrono.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy-768x431.jpg 768w, https:\/\/pubchrono.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy-1536x862.jpg 1536w\" sizes=\"(max-width: 1686px) 100vw, 1686px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330ec16 elementor-widget elementor-widget-text-editor\" data-id=\"330ec16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content\u2014all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform\u2014whether it\u2019s YouTube, Instagram, Facebook, LinkedIn, or your website\u2014has its own best practices for video. Choosing to create either short-form videos or long-form videos isn\u2019t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6553766 elementor-widget elementor-widget-heading\" data-id=\"6553766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Your marketing channels<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45dd721 elementor-widget elementor-widget-text-editor\" data-id=\"45dd721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel\u2014but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can\u2019t post long-form video content (yet), no matter how much you want to. If you\u2019re using videos in your ads, you\u2019re also limited by what the platform offers.<\/p><p>Make sure when you\u2019re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn\u2019t work where you want to share it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9860419 elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-link elementor-widget-mobile__width-inherit elementor-widget elementor-widget-blockquote\" data-id=\"9860419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cJust remember that you can test different video lengths until you find what works best \u2013\u2013 the sweet spot. Pay attention to your video performance and adjust until you see success.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CJust+remember+that+you+can+test+different+video+lengths+until+you+find+what+works+best+%E2%80%93%E2%80%93+the+sweet+spot.+Pay+attention+to+your+video+performance+and+adjust+until+you+see+success.%E2%80%9D&amp;url=https%3A%2F%2Fpubchrono.com%2Findex.php%3Frest_route%3D%252Fwp%252Fv2%252Fposts%252F1391\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5463fe elementor-widget elementor-widget-heading\" data-id=\"b5463fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hire a team of expert marketers to handle the research and video creation process for you<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0d2e4 elementor-widget elementor-widget-text-editor\" data-id=\"8c0d2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just because something worked for one type of video doesn\u2019t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people\u2019s viewing behaviors for maximum impact.<\/p><p>Ready to grow your revenue with Numerique? <a href=\"\/ree-audit\/\"><strong>Get a Free Consultation to Boost Your Business.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00catre visible dans le Top 3 de Google Maps est aujourd\u2019hui un levier commercial extr\u00eamement puissant. Les entreprises positionn\u00e9es dans le Local Pack captent la majorit\u00e9 des clics, des appels et des demandes de devis \u2014 avant m\u00eame que l\u2019utilisateur ne consulte les sites concurrents. Mais pour atteindre et maintenir ces positions strat\u00e9giques, trois \u00e9l\u00e9ments&#8230;<\/p>\n","protected":false},"author":1,"featured_media":987716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,13],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The evolution of live-stream content and short-form video: a look at the TikTok revolution - Pubchrono<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pubchrono.com\/?p=1391\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The evolution of live-stream content and short-form video: a look at the TikTok revolution - Pubchrono\" \/>\n<meta property=\"og:description\" content=\"\u00catre visible dans le Top 3 de Google Maps est aujourd\u2019hui un levier commercial extr\u00eamement puissant. 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